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Interest in Big Data Increasing

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Big data, as we know it, hit the scene in about 2001 so it is nothing new. Companies have been gathering this data for years, but recently there has been an explosion of interest in it like it's a brand new thing. This is mainly due to the fact that there are now new ways of analyzing the data. Big data started out as a way to store a ton of information, but now it has transformed into something where companies are trying to use it in any way they can to benefit from it in different ways. So here is a list of a few reasons why this is happening. 1. Unstructured data is now readily available Unlike traditional business insight that analyzes structured data, big data focuses on the unstructured data. This includes emails, videos, photos and posts on social networking sites. Millions of photos get uploaded to Facebook, millions of tweets go out every day, and businesses can use this information to understand their customers better. This helps with suggested sales and such. Looking for