When it comes to computers, most people expect theirs to be outdated within four years or less, depending on how you treat it. When Jonathan Hefter, CEO of Neverware, a start-up company out of New York City, was asked what he thought about the issue, he laughed and said, There are two things in this world planned for obsolescence. Computers and pantyhose. They are designed for the dump." Hefter was not always into computers. He began as an undergraduate at Wharton at the University of Pennsylvania where he was studying economics. However, that goal was short-lived when, after not desiring to go into finance after graduation, Hefter spent a year in the basement of his parents' house tinkering with things. The concepts of networks come to Hefter naturally, even though he had never taken a course in computers. Hefter had a dream, a dream to create sustainable computing. While Hefter was trying to make that dream a reality, he came up with the world's first "juicebox"
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